Wednesday, September 19, 2007

Want to share something? Use your mobile to contribute to the Internet, its now easy and friendly.

Internet is mainly used for searching and getting results, the popularity of internet is primarily because one can find anything and everything on the net. The irony here is that the frequency by which people search is way too less than the frequency of them who post content. Only 1-5 people in 100 would be actively contributing to the internet, while the rest will be just using it as a search engine (knowledge repository).

My Idea is to get more closer to the above 95 people and get them contribute content to internet while saving time to connect and then post.

I will give you an example of why 95 people above with probably better experiences to share cannot/don’t really contribute,

  1. Limited access to internet, the people who use cybercafe are the people who use internet for a purpose, i.e keeping aside chatting and stuff they primarily use it for retrieving information by paying for time. The crowd here may have better experiences but don’t have time to post or don’t feel it as a value for money or feel its time cumbersome.
  2. People who have access to internet connection on a regular basis, but are lazy to share e.g. People like these do search for the best cuisine in the city and enjoy the food at the place, but if they come across a better one, they don’t think of posting the same or contributing. People who search for reviews for products to buy e.g. TV, DVD player, Camera do not give a review for the one that they buy.
  3. IMPORTANT: In RURAL Areas people have more access to mobile connectivity now than over internet and PC connections, software's etc, they have lot of things to share not only with their urban counterparts but also to the rest of the world.

My idea is using a mobile gateway to contribute to internet from people living in urban cities to remote villages.

“NEMO”- I am using this name for the service I just mentioned.

Following is how just Mobile SMS can be used to contribute to the internet whenever and wherever you can as long as your mobile connection is available.

Steps that can be followed:

SMS - > REGISTER <Your Name>
Reply -> Your Identity is <unique identynumber from NEMO service>

So next time when you have good experiences,
POST <unique identynumber> [My EXPERIENCES]

Your mobile number allows you to create an individual profile in the service.

So next time you just finish your lunch in an restaurant and you find the best in the city, country etc share the same to world by just using your mobile.


POST <unique identitynumber> GOOD Biryani a bit spicy at <City> <Area Name> < Hotel Name>

You have come across a sale providing with dead cheap shoes, use mobile to post

POST <unique identitynumber> SALE of SHOES TODAY AT <City> <Area Name> < Shop Name>

All the SMS text will be directed to an online service and form a post on a website. This content service will be registered with various search engines to deliver the content when other people search.

A whole new personalized integrated environment can be set to get feedback from consumers and post it to service, e.g The next time you swipe your card to buy a TV, this will be recorded with the product companies follow-up service. This service will then send an SMS after 6 months to you with following

SMS : Please rate the TV you bought of our brand, Excellent, Good, OK. <Any Comments>

One can just reply to the SMS which can then be again posted to the NEMO service. In this way one can get feedbacks on probably every product that one purchase via credit card, adding to some valuable content over the web from people who might have never taken pain to post it otherwise.

Ideated By,
Bhupesh Naik

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